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Value Doesn't Have to Be Hard
in Bizinformer, on June 20, 2007
Do you remember the television commercial for Rice Krispie Treats ?
The family was locked out of the kitchen waiting all afternoon while the mom "slaved" away in the kitchen creating the tasty treats. Meanwhile, the mom sat with her feet up reading a magazine. At the last minute she w...
You Are Too Expensive
in Bizinformer, on March 19, 2007
Pricing. It is one of the most challenging parts of being a small business owner. What is the right balance between charging for the value you provide and leaving money on the table?
Alan Weiss, has a terrific book out called Value-Based Fees in which he talks about asking enough questions of ...