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Bloglines On Life Support. This Story Needs An Ending
in Wangtam, on 2009-08-11
...es On Life Support. This Story Needs An Ending
• Are the Glory Days Long Gone for I.T.?
• Publicis to Acquire Microsoft's Razorfish
• AT&T pre-launch lineup: BlackBerry 9700, HTC Tilt 2,...
Google Publicis deal breaks advertising ice
in The Search Engine Weblog, on January 29, 2008
... Google is working with the Publicis Groupe to improve advertising in a partnership that is being showcased as the general direction of how Google wants to be viewed by the advertising industry.
An ...
Beringer Launches TV Ad Campaign
in Celebrate Wine, on December 13, 2007
...39;s new Third Century label.
From BizJournals : The "hand-crafted" ads were created by Publicis Groupe - one of the world's largest ad agencies - and its San Francisco-based Hal Riney...
Maurice Lévy: 互联网广告存在泡沫
in Wangtam, on 2007-11-17
...
Publicis Groupe 董事会主席兼 CEO Maurice Lévy 近日 发出警告 ，过多的新媒体公司正在追逐过少的广告营收，这不由让人对网络广告公司迅速窜升的估值提出质疑。Publicis Groupe 是全球最大的广告公司之一，而 Maurice Lévy 则是广告行业最为资深的高管人士。...
贬低对手抬高自己 苹果广告无人喝彩
in M2 十字街口, on 2007-06-02
苹果公司（Apple Inc.）在将其"苹果电脑PK个人电脑"（Mac vs. PC）系列广告推向全球市场时遭遇了一个难题：美国人认为滑稽有趣的情节在其他国家却可能显得粗鲁无礼。
Omnicom Group旗下TBWAChiatDay为Mac电脑制作的美国广告中，一个古板的PC用户被时尚的Mac用户频频取笑，后者针锋相对地举出各种例子证明苹果电脑技高一筹。在最近一个广告中，PC用户把摄像头戴在头上，骄傲地宣称自己可以视频聊天了──却意外地发现苹果电脑早就配备了内置摄像头。在另一则广告中，PC用户身边站着一个五大三粗的保安，每次Mac用户想跟PC用户说话，都被保安拦住...
Cell Phone Makers Working on Common Barcode Standard for US and Europe
in The Gadgets Weblog, on February 28, 2007
...t. According to Marketplace , cell phone companies, Hewlett Packard and a marketing company called Publicis are meeting in London to settle on a barcode reading standard that will be incorporated acr...
Steven Jobs stars in remake of the Iger Sanction
in The Digital TV Weblog, on October 13, 2005
...t;This is video on demand without the problem of cable operators," said Tim Hanlon, senior VP, Publicis Media, noting that "Apple has trumped Comcast" in the area of on-demand programmi...
VOD Advertising Lesson
in The Digital TV Weblog, on May 20, 2005
...ture, the money will move elsewhere," warns Elizabeth Herbst-Brady, a senior vice president at Publicis Groupe SA's Starcom media-buying unit.
How does this impact VOD Advertising? First, ...