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Der B2B-Marketing-Preis GWA Profi wurde verliehen
in Das B2B-Marketing-Blog, on July 5, 2009
...sträger sind die Agentur Beaufort 8 mit einer Kampagne für die CSS Versicherung, Tillmanns Ogilvy & Mather mit einer Launchkampagne für die Linde Group, RTS Rieger Team für das Markenkonzept von K...
Europcar mit neuer Corporate Identity
in Das Mietwagen-Blog, on March 6, 2009
... und zwar mit folgenden Worten:
In Zusammenarbeit mit der international operierenden Agentur Ogilvy & Mather wurde ein modernes und offenes Design entwickelt. Die einheitliche Gestaltung aller...
Tiger, Save Us!
in Eagle Par Birdie, on December 8, 2008
...ill the world's top drawing card when it comes to the game of golf.
Australian tour pro, Geoff Ogilvy, is pushing Australian golf officials to lure Tiger back to Australia for the Australian Op...
No Skins for John Daly
in Eagle Par Birdie, on March 29, 2008
...ins Game was played and televised in Ontario that featured Daly, Stephen Ames, Retief Goosen, Geoff Ogilvy and Colin Montgomerie.
The crowd loved Daly, of course, who was at his showman best.
...
The Streak Ends. For Now
in Eagle Par Birdie, on March 24, 2008
Courtesy: Getty Images
Streaks.
Why do we care about them? Why do we make so much out of them?
Tiger's current streak is over. Many of us are disappointed; our desire to see Woods' streak go on and on lived vicariously through the world's best player.
We sigh with disappointmen...
China Trade 101: For the Chinese Consumer, Money Doesn't Grow on Trees
in China Venture News, on February 12, 2008
China's economy is hot. And money in China is changing hands at an incredible pace. That leads many Western business people to assume that the average family in China has lots of disposable income and that they spend it freely. Not so...
The China Vortex recently discussed a report on consu...
Ford Focus - Music to your Ears
in carzz.org, on February 4, 2008
While you guys were busy watching Super Bowl commercials, I was equally busy during game breaks watching European car ads.
I think this commercial for the European Ford Focus beats anything you saw last night.
An orchestra made up of instruments built with Focus parts including a "clutc...
Modern Player vs Old Equipment
in Eagle Par Birdie, on December 10, 2007
Courtesy: Royal Melbourne Golf Club
What happens when you hand a hickory-shafted wooden head club to a modern-day tour pro?
One thing that happens is the latest chapter in the ongoing saga of how today's players hit the ball so far with today's modern equipment.
The venue is R...
GSeeker Reading List（2007.09.20）
in GSeeker, on September 20, 2007
* 谷歌中国在隐忍，还是真的不会做市场营销？
"谷歌中国却选择了一条贫乏的毫无吸引力的路线-做给广告主看。在谷歌用户包括谷歌的粉丝还没有认同的情况下，你急着卖广告做什么啊？！谷歌现在最重要的是让更多的网民用户认可而非让更多的广告主认可。"
* Google plugs hole in Presentations after e-mail addresses leak out
Google修复了Presentation的bug，即当已登录Google帐号的用户浏览幻灯片时，内置的Gtalk聊天记录（保存在Gmail Chat log里）不会再自动记录用户的...
GSeeker Reading List（2007.09.19）
in GSeeker, on September 19, 2007
* Google向左，谷歌往右
"Google和谷歌，就像是一对儿双截棍，舞得哼哼哈嘿扑朔迷离，而李开复像那发音含糊的周杰伦，唱着谷歌，我们却听不出来歌词是什么。"
* Google的魔幻厨房
参加Google大厨PK的那天，薛荣升说的第一句话是"我是用互联网炒菜的"。
Notes from the Canadian Open
in Eagle Par Birdie, on July 24, 2007
... Adam Scott, no Harrington (that would have been wonderful), no Sergio, no Henrik Stenson, no Geoff Ogilvy, all of whom are world top ten players. And, of course, no Tiger - who hasn't been back s...
GSeeker Reading List（2007.06.18）
in GSeeker, on June 18, 2007
* Microsoft says Google's Vista complaint is "baseless"
微软CEO回应 Google关于Vista桌面搜索功能的指责 时，说Google的说法是"baseless"（毫无依据）的。微软的理由是它已经遵从反托拉斯官司的判决对Vista作出了足够的改造。
* Google opens its first regional office
Google位于埃及开罗的分部正式开张，比预定时间晚了半年。
A Wealth of Talent and Money
in Eagle Par Birdie, on April 28, 2007
...th Africa), Henrik Stenson (Sweden), Vijay Singh (Fiji), Retief Goosen (South Africa), Geoff Ogilvy (Australia), Padraig Harrington (Ireland), Luke Donald (England), Trevor Immelman (Sou...
Shake, Rattle and Roll
in Eagle Par Birdie, on April 8, 2007
...ch as little as a foot away from the ideal landing zone and you're in deep trouble. Like Geoff Ogilvy , who took a 9 on the par 4, 15th hole on Saturday. He watched as two approach shots with a w...
A Great Format for A Great Game
in Eagle Par Birdie, on February 27, 2007
...k Stenson stuck his tee shot within two feet of the cup on the 34th hole (I think) on Sunday. Geoff Ogilvy, down two, needed to "match" him. And he did, putting his own tee shot within 4 fee...
YouTube going into Mobile Video!
in The Digital TV Weblog, on November 2, 2006
... Googleplex , do you remember Mobile ESPN ? (may they rest in peace)
OgilvyOne is one of the large agencies belonging to the club we euphemistically call Madison Avenue. And Ogilvy is hol...
Blogs - Truth in Advertising?
in Businesspundit, on January 14, 2005
..., item in our story was a quote from legendary ad-man Steve Hayden, vice chairman of New York-based Ogilvy & Mather. Said Hayden: "If you fudge or lie on a blog, you are biting the kar...
Strategy in an Age of Existential Freedom
in Businesspundit, on January 15, 2004
...of business literature I have ever read. After digesting it awhile, I think I like it. Author James Ogilvy begins by discussing his work at SRI.
I remember the day I realized the world was getting w...