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Mobile Advertising Still in Infancy Stage
in The Mobile Technology Weblog, on December 30, 2007
Despite some advances in the field of mobile advertising and milestones achieved by some mobile advertising agencies this year, it's no doubt the entire industry is still in its tryout or hit-or-miss stage.
Apparently, many advertisers are still fixated with online advertising and spen...
MMA Keen on Measuring Mobile Marketing Initiatives
in The Mobile Technology Weblog, on June 10, 2007
After releasing its Mobile Advertising Guidelines , Mobile Marketing Association (MMA) has switched its focus on measurement of mobile advertising initiatives. A new group called Global Measurement Committee (GMC) is formed to spearhead this project.
This is logical step to do given that b...