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Surf the Web, Get Smarter
in Web 2.0, on October 16, 2008
...perform Web searches and book-reading tasks while undergoing functional magnetic resonance imaging (fMRI) scans." During the Internet search, researchers noticed that only "those who had pre...
Natural Birth Results to Stronger Baby Bonding Compared to C-Sections
in Next Nine Months, on September 21, 2008
...d greater activity in certain brain regions in response to their own baby's cry as measured by fMRI. These brain areas included cortical regions that regulate emotions and empathy, as well as deep...
Studie: Hohe Preise sorgen für gute Laune
in Worldwide Luxus, on January 16, 2008
...panne von 5 Dollar bis hin zu 90 Dollar reichte. Mittels funktioneller Magnetresonanztomographie (fMRI) maßen die Forscher, welche Hirnregionen während dieser Geschmackserfahrung aktiviert wurden. Bei...
New Brain Imaging Marker May Predict Future Alzheimer's Disease
in Straightfromthedoc, on November 5, 2007
...e- to five-year period.
The imaging method used is called functional magnetic resonance imaging (fMRI) on people with MCI to track regions of the brain that become active or inactive when doing ta...
Post-Traumatic Stress Disorder (PTSD) Patients are Less Sensitive to Pain
in Straightfromthedoc, on January 4, 2007
...onsisted of psychophysical assessment and neuroimaging with functional magnetic resonance imaging (fMRI) --the use of magnetic resonance imaging to learn which regions of the brain are active in a sp...
Gambling Pinpointed in the Brain
in The Gambling Weblog, on August 3, 2006
..., researchers at the California Institute of Technology used functional magnetic resonance imaging (fMRI) to map brain activity in 19 men and women while they performed a risk versus reward task.
In...
Liar, Liar, Not For Hire
in Businesspundit, on June 27, 2006
... Zack Lynch has pointed out that there are now two companies promoting fMRI of the brain as a way to determine whether or not someone is lying. One of their target markets is corporate hiring ...
Caffeine and memory
in Straightfromthedoc, on December 1, 2005
...reported today.
In a study of 15 healthy men ages 26 to 47, functional magnetic resonance imaging (fMRI) detected significant activity in the brain's memory centers 20 minutes after the men consu...
Brands and Brains
in Businesspundit, on October 18, 2004
...sts and also in passive experiments carried out during functional magnetic resonance imaging (fMRI). Two conditions were examined: (1) anonymous delivery of Coke and Pepsi and (2) brand-cued delivery ...
Neuromarketing is Not so Hot
in Businesspundit, on March 8, 2004
...ket hypothesis," says Richard Thaler, a professor at the University of Chicago.
Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says...