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GM Fires Robot, Saves TV Commercial
in Classical Drives, on February 17, 2009
...to work.
I've been there. During the late 70s GM was downsizing its vehicle platforms and, as Chev/Olds/Cadillac creative director for MacLaren Advertising , its Canadian ad agency, I was charg...
The Commercial That Chevy Should be Playing Today
in Classical Drives, on December 10, 2008
...hat provided a background for one of the finest corporate commercials ever produced. The car was a Chevrolet and the period was somewhere in the 1960's. It was a superb example of the camera mak...
The 1957 Chevy Convertible Lives Again!
in Classical Drives, on December 27, 2007
... One of the auto world's many urban legends claims that when the 1957 Chevrolet went out of production a bunch of GM workers spirited away the last few examples, keeping them hidden until...
A Creative Discovery
in Classical Drives, on October 25, 2007
...ago, applied for a job with MacLaren Advertising in Toronto ( now MacLaren McCann ), which held the Chev-Olds-Cadillac portion of the GM account in Canada. I was the creative director, responsible for...
It's January in August With Barrett-Jackson's Scottsdale Auction
in Classical Drives, on August 25, 2007
Good grief! It's still August and already Barrett-Jackson is encouraging us to sit up and take note of the January 2008 Scottsdale auction. Mind you, it's not the spectators they're trying to reach in their newsletter, it's prospective consignees with cars to sell. That I...
Dreaming on Woodward Avenue
in Classical Drives, on August 24, 2006
...vehicles, drawing on cars from its own Heritage Collection, including this delightful 1948 two-tone Chevrolet Fleetside. Not having discovered how to be in two places at the same time, I couldn't atte...
Astronaut's Corvette Driven by Indy 500 Winner, For Sale on e-Bay
in Classical Drives, on June 25, 2006
Sometimes it's not the car, but who owned and drove it that governs the price. Here's an instance where both combine in a brief moment of serendipity. I'm referring to a Corvette owned and driven by astronaut Gus Grissom that also involved Indy 500 winner Jim Rathmann, currently being offe...
Spotted: A Different Kind of Crossover
in Classical Drives, on June 20, 2006
...at scenery turned out to be a pair of restored pickups. The vehicle in the foreground, a circa-1968 Chevy El Camino , is really more car than pickup and represents an era when both Ford (which w...
Classic Memories: Chevrolet Corvair
in Classical Drives, on June 12, 2006
...en Canada's Toronto headquarters. It left me with a fondness for rear-engine cars which migrated to Chevrolet's Corvair. This happened before I caught the " European must be better and Detroit cars ar...
Watch Out China, India's on the Move
in carzz.org, on January 31, 2006
...pects of sales and manufacturing.
For example, General Motors has announced the start of the "Chevrolet Indian Revolution" and unveiled three new Chevrolet passenger cars in the country: th...
Peaches and Cream Finds a Happy Buyer
in carzz.org, on January 21, 2006
...39;m rather fond of American cars from the 1950's, and so I'd have happily bid on this 1955 Chevrolet Belair convertible at the Barrett-Jackson Auction . If, of course, I could afford it.
S...