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The Adpocalypse is upon us
in The Digital TV Weblog, on August 24, 2006
...cial Paris Hilton channel on the site is sponsored by the Fox series "Prison Break."
The adpocalypse is upon us.
YouTube is rolling out a new ad platform that offers two main features -- b...
More Evidence of the coming Adpocalypse II
in The Digital TV Weblog, on March 8, 2006
I've made the observation numerous times that people will ultimately opt for an ad-supported VOD model over a pay-per-view scheme.
Broadcast networks are selling some of their most popular shows on Apple's iTunes for $1.99, but a new study finds that most consumers would be willing to watch...
More Evidence of the coming Adpocalypse
in The Digital TV Weblog, on August 12, 2005
I've reported here a number of instances of established media companies using the Internet to reach a new generation of viewers directly. Just about everyone of them says that getting advertising revenue is part of their goal.
In addition to AOL announcement that it will become a non-subscripti...
The coming Adpocalypse
in The Digital TV Weblog, on July 15, 2005
The inspiration for the above picture comes from my post about Les Moonves and VOD. I recalled that while reading Charlene Li's blog today, specifically her entry entitled Google Video potentially offers business model options . She wrote:
"I want to propose another business model...