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Microsoft Teams with JiWire to Dominate Muni Wi-Fi Advertising
in The Wireless Weblog, on July 18, 2007
...lose terms of the alliance but said they will place ads in a variety of styles, including so-called ultramercials, which are interactive ads that Wi-Fi users agree to watch in return for free network ...
More Evidence of the coming Adpocalypse II
in The Digital TV Weblog, on March 8, 2006
...imilar manner as regular linear operates.
Oh, and I recall writing about an upstart company called Ultramercial that forces you to choose: your money or your time....
Give me your Time or give me your Money
in The Digital TV Weblog, on December 20, 2005
... Ultramercial says they have a patent on a business model for VOD advertising. In an email, they said "it allows the viewer to make the choice: watch an ad that 'earns' them each segment...