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That MINI Cooper Billboard Knows Where You Are...
in The Wireless Weblog, on January 16, 2007
Engadget's Darren Murph reports on MINI USA 's launch of a billboard advertising campaign in Chicago, New York, Miami and San Francisco, which "gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under mini bi...
RFID activated billboards to do the trick
in The RFID Weblog, on January 14, 2007
...so has a dash of RFID to it besides creativity. This is the advertising campaign of MINI USA called Motorby which is in its pilot version. The company has placed interactive digital billboards at loca...