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Brains and money - 8 tips to avoid investment disaster
in Sox First, on August 24, 2007
...your feelings. CNN Money also has a good interview on this issue with Nobel laureate Daniel Kahneman. He says sometimes our brains can't really discern risk. "How people respond to a...
Cognition and Business Risk
in Businesspundit, on December 4, 2003
...ne emotion --- fear --- distorts the perception of risk and introduces error into decision making.
KAHNEMAN: What actually happens with fear is that probability doesn't matter very much. That is,...