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GM Fires Robot, Saves TV Commercial
in Classical Drives, on February 17, 2009
If you're writing television commercials beware of attacks by special interest groups who see sinister things in humble concepts. GM was forced to delete scenes in its 2008 Super Bowl commercial where an assembly line robot is fired for messing up the product build and, unable to find happine...
The Commercial That Chevy Should be Playing Today
in Classical Drives, on December 10, 2008
"It's a lazy afternoon, and the beetle bugs are zooming, and the tulip trees are blooming... "
Those are the opening lyrics for a song that provided a background for one of the finest corporate commercials ever produced. The car was a Chevrolet and the period was somewhere in th...
The 1957 Chevy Convertible Lives Again!
in Classical Drives, on December 27, 2007
One of the auto world's many urban legends claims that when the 1957 Chevrolet went out of production a bunch of GM workers spirited away the last few examples, keeping them hidden until that magic day when they'd be offered to enthusiasts. Of course the legend is nonsense, but the...
A Creative Discovery
in Classical Drives, on October 25, 2007
With this artwork I'd like to honor a friend and former colleague whom I consider to be one of the most talented illustrators and art directors I've had the privilege of knowing in 30 years as an ad writer. His name is Ray Fry and when this illustration was completed as part of his portfo...
It's January in August With Barrett-Jackson's Scottsdale Auction
in Classical Drives, on August 25, 2007
Good grief! It's still August and already Barrett-Jackson is encouraging us to sit up and take note of the January 2008 Scottsdale auction. Mind you, it's not the spectators they're trying to reach in their newsletter, it's prospective consignees with cars to sell. That I...
Dreaming on Woodward Avenue
in Classical Drives, on August 24, 2006
While I was mixing with the wealthy and their exotic classics at Pebble Beach last week, some 2000 miles east an event was taking place that was the complete antithesis in style and purpose. The 12th annual Woodward Dream Cruise for muscle cars, hot rods , and just about any other type of c...
Astronaut's Corvette Driven by Indy 500 Winner, For Sale on e-Bay
in Classical Drives, on June 25, 2006
Sometimes it's not the car, but who owned and drove it that governs the price. Here's an instance where both combine in a brief moment of serendipity. I'm referring to a Corvette owned and driven by astronaut Gus Grissom that also involved Indy 500 winner Jim Rathmann, currently being offe...
Spotted: A Different Kind of Crossover
in Classical Drives, on June 20, 2006
While motoring around one of BC's beautiful Gulf Islands a couple of weeks back, I stopped for a look at some particulary lovely scenery. To my surprise and pleasure, part of that scenery turned out to be a pair of restored pickups. The vehicle in the foreground, a circa-1968 Chevy El Camino ...
Classic Memories: Chevrolet Corvair
in Classical Drives, on June 12, 2006
My maturity in the auto world arrived during a three-year stint as assistant pr manager at Volkswagen Canada's Toronto headquarters. It left me with a fondness for rear-engine cars which migrated to Chevrolet's Corvair. This happened before I caught the " European must be better and Detroit cars ar...
Watch Out China, India's on the Move
in carzz.org, on January 31, 2006
So much of the talk in the auto industry these days is about China that another equally large market is often overlooked. India, which has the added benefit of a democratic system, also has a vast population eager to buy into 4-wheeled transportation and, in fact, is ahead of China in many aspect...
Peaches and Cream Finds a Happy Buyer
in carzz.org, on January 21, 2006
I'm rather fond of American cars from the 1950's, and so I'd have happily bid on this 1955 Chevrolet Belair convertible at the Barrett-Jackson Auction . If, of course, I could afford it.
Someone who could afford it happily (I hope) paid $109,080 for the privilege of driving this ...