After some months of thinking, drawing up ideas and fighting PHP code we have it up and running - TierOneAds. TierOneAds works as an aggregator for publishers and advertisers. We aggregate ad networks like Valueclick and direct advertisers which can sign up fully automated on TierOneAds.

Bloggers/ Publishers name us their price they are ready to sell impressions for. We then deliver impressions every time it matches our campaigns - if not we show the bloggers default banner.

No maintenance needed, No haggling with confirming/ accepting campaigns. It just works. Feel free to give it a try and let us know what you think about it.

Palo Alto, California - According to the recently published IAB Report on Social Media and Advertising (http://www.iab.net/media/file/2008_ugc_platform.pdf) advertising on social media sites generated $1 billion in revenue in 2007 and is expected to grow to 4.3 billion in 2011. However this marketplace is still proving a challenge for participants - advertisers and publishers alike.

Advertisers are looking for wide distribution and traffic that is high
in quality and converts quickly. Advertisers are challenged to find
and efficiently negotiate with the new wide array of blogs and user
generated content sites.

Publishers are seeking access to more advertisers with better quality
ads and higher payouts. Publishers find it increasingly difficult to
select the right advertiser offering dynamic pricing options and
manage inventory to improve overall payouts.

TierOneAds is an innovative solution that is designed to ease and
resolve this process of trial and error. TierOneAds lets publishers
define their price (effective CPM) for which they would like to sell
their traffic. TierOneAds is then delivering traffic that is matching
these bids. TierOneAds is right now building a pre-negotiated database
of thousands of high quality publishers across the globe.

TierOneAds provides advertisers with a simple interface to target a
wide range of social media sites with just one click. Advertisers pay
a rate based on
TierOneAds dynamic pricing mechanism and can track conversion
instantly. A wide range of targeting options makes sure that only
relevant users are reached. Already dozens of advertisers have signed
up.

TierOneAds strives to connect publishers and advertisers in a simple
and fun way.
TierOneAds mission is to make advertising simple and profitable and
allow publishers to concentrate on creating great content.

TierOneAds has been developed by
Creative Weblogging. The company, headquartered in Palo Alto, CA, was
founded in 2004 and has since become one of the the world largest blog
media networks with operations in the US, Germany, China and France
publishing nearly 200 premium blogs, updated by 300 editors around the
globe. Creative Weblogging works with leading brands and advertisers
like SAP, BMW and GM to create awareness and measurable results.